Primal Wear

DTC cycling clothing brand launched in 2015, known for premium-quality kits at affordable prices with over 220,000 orders shipped.

Premium cycling and running apparel using GORE-TEX technology. Waterproof, windproof performance gear for foul weather.

German direct-to-consumer bike brand. High-performance road, mountain, and gravel bikes at competitive prices.

Skincare-meets-cosmetics brand for medium to deep skin tones. Color correctors that conceal now and treat over time.

French sporting goods megastore. Affordable gear for 80+ sports with strong in-house brands.

Australian DTC cycling apparel brand founded in 2014 in Perth, known for Italian fabrics and performance kit at accessible prices.

Affordable cycling apparel brand selling quality bib shorts and jerseys at accessible price points.

Japanese-designed, Italian-made cycling apparel brand founded in Tokyo in 2007, owned by Brooks England for adventure riding.

Independent San Francisco cycling apparel brand with minimal branding, selling DTC jerseys and bibs using recycled fabrics.

Colombian cycling apparel brand making kit in-house since 1984, official supplier to the Colombian Cycling Federation.

Madrid-based premium cycling apparel brand blending modern design with technical performance, offering jerseys and bibs for road cyclists.

British premium cycling apparel brand offering high-performance jerseys, bibs, and cold-weather riding gear.